OneFamily enhance award-winning Over 50s Life Cover

Introducing three new beneficial support services - for when your customers need them most


By Steven May, Protection Product Manager, OneFamily

2020 will undoubtedly go down in history as one of the most challenging years globally. In the UK alone, there has been over 6.5 million cases of Coronavirus, sadly resulting in over 131k deaths*.

As the vaccination programme develops, cases fall and the economy reopens, everyday life slowly feels like it’s returning. Could now be an ideal time for your customers to plan ahead and consider life cover and the benefits it would bring to those closest to them?

Striving for better

With over 23 years’ experience in the Over 50s Life market, here at OneFamily we’re all about inspiring better futures. Keeping our products and services fresh and relevant to our customers’ needs is important to us. It’s this commitment to continuous product innovation, that has seen us working hard to make our award-winning life cover even better.

Not only do we remain the only provider to offer Over 50s Life Cover with Terminal Illness Cover as standard, but we also continue to provide free additional Support and Advice Services through our trusted partners such as RedArc.

"We’ve been working with RedArc for over 10 years, which is a testament to the comprehensive and dedicated health support services they provide. "

Three new services - available immediately

Offering both emotional support and practical guidance on a range of health issues, we’re delighted to announce we’ve introduced three new services to our Over 50s Life Cover, as follows:

  • Working with Cancer – Your customers will now have access to this specialist organisation who provide practical advice and coaching to cancer survivors, as they either begin, or continue their return to work whilst undergoing treatment
  • Podplan – As part of our Over 50s Life Cover, both new and existing customers can start benefiting instantly from Podplan; with 12 months free membership, helping individuals understand later life services, systems and products, as they support their parents in later life
  • Careology – This is a mobile app containing useful tools and thoughtful technology designed to help cancer patients track their treatment, understand symptoms, monitor their medication and improve wellbeing

Available from day-one

The complete RedArc package, offered at no extra cost as part of our Over 50s Life Cover policy, is available immediately to your customers, including their partners, spouses and immediate family.

We want to support your customers as they face life’s ups and downs, and with our extended package, we’re with them every step of the way. We’re sure you’ll agree these are some fantastic additions to our product, that could prove invaluable to anyone that may need some extra support in these circumstances.

Helping plan for the future

Earlier this year, we carried out research into Over 50s Life Cover, which revealed just one in three people aged over 50 had life insurance in place during the pandemic. However, 40% of those that did have cover, were strongly motivated by the greater peace of mind that their funeral costs were covered – ensuring their families are not burdened financially.

Award-winning Life Cover

When your customers are seeking that same peace of mind, we are confident that being protected by our Over 50s Life Cover will help them to feel reassured about what lies ahead. Our product has been rated 5 stars by Defaqto every year since 2014 and we’re delighted to have been awarded Best Life Insurance Provider (Over 50s) at the 2021 What Mortgage Awards.

We look forward to helping you guide your customers towards a secure future for themselves and their loved ones.

*Figures correct at 24 August 2021 (source – UK Government).

Over 50s Life Cover

Our award-winning cover starts from just £10 per month (available to UK residents between the ages of 50 and 80) and guaranteed without the need for a medical examination.

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