Quick and easy, for them and for you

The process is simple and can be completed in just one appointment. Your clients are guaranteed acceptance without a medical, as long as they are UK residents between 50-80 years of age. They can take out a Guaranteed 50 Plus Life Cover policy and be covered in as little as 6 minutes.

You won’t need to make follow-up appointments or get further signatures.

Not all over 50s life cover plans are the same


As a Friendly Society, we can offer your clients the option to add a nominated beneficiary to their policy and pay out up to £5,000 in total without the need for probate.

Serious & Terminal Illness cover as standard

The flexibility of a partial pay out on diagnosis of a serious illness and a full pay out for terminal illness. The pay-out on death or terminal illness would be reduced by the amount of any serious illness claim paid, and if a terminal illness claim was paid the cover would end and there would be no pay-out on death.

Support when you need
it most

A range of helpful and caring support services including a personal nurse adviser if your clients are diagnosed with an illness and bereavement counselling for their family.

Talking about retirement?
Take the protection opportunity

We’ve created a range of sales support materials to help give you new opportunities to talk about Guaranteed 50 Plus Life Cover. There are all sorts of ways you can bring your conversations about retirement round to a discussion of protection.

And here are the tools to help you do it.

Introduce the product with this leaflet

Capture attention with this striking poster